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Future sales forecasts by the big manufacturers are weak. The 45 Demographic – As is the case with many expensive recreational product offerings such as ATVs, RVs, side-by-sides, boats and motorcycles, personal income levels and interest rates play a huge role in customer demand. Average household income of a motorcycle owner is above ,000.Many are working towards lower inventories to ensure they are not producing more bikes than their “current” marketplace can support. In other words, you got to be able to afford your recreational pursuits. This is ,000 higher than the average household income of ,000 in the U. Basic observation: A disappearing pool of customers (with the money to buy their ever increasingly expensive products) is clearly evident to OEMs and has been so for the past decade.